This sign means that the firm displaying it is a member
of a trade body with a code of practice approved by the Office of Fair
Trading. The aim of the Consumer Codes Approval Scheme is to promote
and safeguard consumers' interests by helping consumers identify better
businesses and to encourage businesses to raise their standards of customer
service.
We improve the welfare of consumers by working to bring
about competitive and efficient markets, by thwarting deceptive and
coercive trading practices, and by empowering consumers with the knowledge
and skills they need to make rational and informed buying decisions.
As a result, consumers benefit from improved value, choice and quality
in products and services, and are much less likely to encounter problems.
When markets are working well, good businesses benefit
too. They are protected from cartels, abusive monopolies and inappropriate
regulations, and can reap the rewards of delivering what consumers want.
The wider economy also thrives as competitive markets
encourage greater productivity and innovation. Because of this, the
OFT's financial contribution to the economy far exceeds our cost to
the taxpayer.